Online Course
Duration : 6 Months
I. Introduction to Entrepreneurship
- Definition of entrepreneurship
- Importance of entrepreneurship in the economy
- Traits of successful entrepreneurs
II. Business Ideation and Opportunity Recognition
- Identifying a problem or need in the market
- Brainstorming business ideas
- Conducting market research and analysis
- Evaluating the feasibility of a business idea
III. Business Planning
- Developing a business plan
- Writing a mission statement and vision statement
- Conducting a SWOT analysis
- Creating a marketing plan and sales strategy
IV. Financing and Funding
- Sources of financing for small businesses
- Understanding financial statements
- Preparing a financial plan
- Pitching to investors and lenders
V. Marketing and Sales
- Identifying target customers
- Creating a brand identity and marketing message
- Building an online presence
- Sales techniques and strategies
VI. Operations and Management
- Choosing a legal structure for the business
- Setting up operations and logistics
- Managing employees and teams
- Developing systems and processes for efficiency
VII. Growth and Scaling
- Strategies for growth and scaling
- Managing finances and cash flow during growth
- Creating a growth plan
- Scaling a business sustainably
VIII. Entrepreneurial Mindset and Leadership
- Building resilience and adapting to change
- Developing an entrepreneurial mindset
- Effective communication and leadership skills
- Managing stress and work-life balance
IX. Capstone Project and Business Plan Pitch
- Students will work on a capstone project throughout the course, developing a business plan and pitch to present at the end of the course
- Final project and pitch will be evaluated by a panel of experts in entrepreneurship and business.
The course shall include guest speakers, case studies, and hands-on projects to enhance learning and practical skills development.